Sponsorship & Partnerships

Culture is where brands belong.

PLAYBAAQ builds the platform, the artists and the rooms where culture actually happens — from Sessions to FESTIVAL 001 in Lagos. Partnership packages are built per brand and shared on request.

Start a conversation Request the deck

Flagship

FESTIVAL 001 — Lagos

Partner inventory is being allocated now.

Days

Hours

Minutes

Seconds

Why partner

Not sponsorship. Co-authorship.

We do not sell logo space. Every partnership is designed around what your brand actually wants to be known for — then built into the programming, the film, the artists and the room. You leave with owned work, not impressions.

Built with you

Concepts co-created with our creative and artist teams.

Year-round presence

Sessions, editorial and community — not one weekend.

Category exclusivity

Available on Title and Experience tiers.

Full reporting

Delivery, reach and content reporting after every phase.

Partnership tiers

Six ways in.

Packages are tailored per brand and category. Investment levels and full inventory are shared on request.

1 partner

Title Partner

Own the moment.

Headline association with FESTIVAL 001 and the full PLAYBAAQ platform for the campaign year.

Presenting billing on festival name lockup
Naming rights on the main stage
Category exclusivity for the campaign
Brand integration across all key art and film
On-site flagship activation footprint
Hospitality allocation and artist access

Investment on request

4 partners

Experience Partner

Create something people queue for.

Own a physical space inside the festival — an activation people photograph, share and remember.

Branded activation zone on site
Co-created experience design with our team
Content capture package from the activation
Programming moment inside the run of show
Hospitality allocation

Investment on request

6 partners

Cultural Partner

Shape the conversation.

Co-create with artists, designers and creators through PLAYBAAQ Sessions and editorial.

Co-branded PLAYBAAQ Sessions episode
Artist collaboration or commission
Editorial feature in Stories
Creator programme involvement

Investment on request

Selective

Media Partner

Carry the story.

Broadcast, streaming, radio and publishing partners who take the narrative to their audience.

Content and footage rights window
Co-branded release moments
Backstage and interview access
Cross-platform promotion

Investment on request

8 partners

Product Partner

Put the product in people's hands.

Sampling, pouring rights, tech integrations and product moments inside the experience.

Sampling or pouring rights in category
Product placement in film and stills
Artist and creator seeding
On-site retail or trial moment

Investment on request

Open

Community Partner

Build relationships that last.

For brands, platforms and institutions investing in the people who move culture forward.

Community programme support billing
Access to Baq community moments
Workshop, panel or masterclass slot
Recognition across community channels

Investment on request

The rollout

A phased road to FESTIVAL 001.

Partners come in early and stay across the whole arc. The earlier the entry, the deeper the integration.

Phase 01

Now — Sep 2026

Foundation

Brand rollout, PLAYBAAQ Sessions episodes, artist applications open and the Baq community opens for signups.

Phase 02

Oct 2026

Partner lock-in

Title and category partners confirmed, activation concepts designed and co-created campaign work begins.

Phase 03

Oct — Nov 2026

Announcement

FESTIVAL 001 announced with partners on key art, first lineup reveal and ticket wave one.

Phase 04

Nov 2026

Build up

Full lineup, activation builds, content series, press and creator programme in market.

Phase 05

Dec 2026

FESTIVAL 001 — Lagos

The flagship experience goes live, captured across film, stills and live coverage.

Phase 06

Jan 2027

Afterlife

Partner reporting, aftermovie, editorial recap and first-refusal renewal for returning partners.

Partner wall

Founding slots open.

Your brand

Partnership enquiry

Let's build something.

Tell us who you are and what you want to achieve. Our partnerships team responds within three working days with the deck and a tailored proposal.